"Flavorfully Local: A Sustainable & Engaging Dining Experience"

 Farm to Fork, Flavor Forward” Marketing Policy

1. Hyper-Local Sourcing Commitment

• Policy: Partner exclusively with local farms, fisheries, and artisans within a 50-mile radius for core ingredients. Highlight seasonal produce, sustainable practices, and family-owned suppliers.
• Marketing Execution: Feature supplier stories in our restaurant and online. Each month, showcase a “Local Hero” farm or producer, with special dishes incorporating their ingredients.

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2. Interactive Customer Experience Program

• Policy: Create interactive dining experiences to engage our customers beyond the plate. Offer unique experiences like “Chef’s Table Tastings” or “Hands-On Cooking Classes with the Chef.
• Marketing Execution: Promote these events through social media, an email newsletter, and in-restaurant signage. Offer special incentives, like discounts on the next visit, to attendees who share photos or reviews online with our hashtag.

3. Sustainability Pledge: Zero-Waste Approach

• Policy: Adopt a zero-waste goal by 2025, focusing on sustainable packaging, waste reduction, and creative uses for “scrap” ingredients.
• Marketing Execution: Engage customers by sharing tips on sustainability through our social media channels. Host monthly “Eco-Eat Nights,” where a portion of the proceeds goes toward environmental causes, further solidifying our commitment to sustainable dining.

4. Personalized Digital Loyalty Program

• Policy: Implement a customer loyalty app that tracks visits and spending and rewards diners with personalized perks, such as birthday discounts, “buy-one-get-one” appetizers, or free seasonal dessert offerings.
• Marketing Execution: Promote the app through social media, in-house signage, and at the end of receipts. Offer first-time download bonuses, like a free drink or appetizer, to encourage sign-ups. Hold occasional “Double Points Days” to boost customer engagement and reward loyalty.

5. Social Responsibility: Feeding Our Community

• Policy: Dedicate one day each quarter to a “Pay What You Can” event to support local families in need. Proceeds will go toward funding community food programs.
• Marketing Execution: Publicize these events through local media, online channels, and community boards. After the event, share impact stories with customers through email and social media, showing them how their contributions made a difference.

6. Monthly “Flavor Spotlight” Challenge

• Policy: Introduce a new “Flavor Spotlight” every month, where we experiment with a unique ingredient or flavor profile. Encourage customers to taste and share their feedback.
• Marketing Execution: Feature the flavor on our website and social channels. Run an Instagram challenge where customers can win prizes by posting photos or stories featuring the “Flavor Spotlight” dish with a specific hashtag.

7. Customer Feedback and Menu Evolution

• Policy: Regularly incorporate customer feedback in menu updates. Use monthly surveys and encourage customers to participate by offering a small incentive, like a free coffee or dessert.
• Marketing Execution: Share insights on our menu updates, tagging loyal customers who inspired changes. Run a quarterly “You Asked, We Listened” post on social media, showcasing the new dishes inspired by customer requests.

8. Interactive Digital Presence with Transparency

• Policy: Maintain a transparent and engaging digital presence, focusing on the stories behind our dishes, staff highlights, and real-time interaction with customers.
• Marketing Execution: Use Instagram Stories for behind-the-scenes videos, feature staff members on social media, and respond promptly to comments and messages. Include regular Q&A posts where customers can ask the chef about recipes, sourcing, and cooking tips.